Openly describing his music as "rap over hip hop production an underground street essence with a twist of intellectuality expressed in metaphors similes and wordplay", Jack Da Union is proud to wear the badge of an underground street artist with overground appeal. Most commonly known for his Channel AKA smashes'Hood Tactics' (which reached Number 1 on their Official Chart) and 'Run' (which had similar success peaking at Number 3 on the station). Jack followed up these single releases with his critically acclaimed self-titled mixtape 'Jack Da Union' (which was released independently on Diceros Records - the label Jack co-owns alongside long time friend / record producer Jon-Con) and his highly anticipated follow up mixtape project titled 'Redkoatz'. Without the aid of distributors, PR companies or management, Jack and Diceros have managed to amass a worldwide following through sheer hard work, determination and a love of genuinely good hip hop music. //
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